Job Details Job Location Bridgewater Banquet and Conference Center - D178 - Powell, OH Education Level 2 Year Degree Job Category Marketing Description SOCIAL MEDIA & MARKETING COORDINATOR - Bridgewater Banquet & Conference Center This position is responsible for managing content (artwork and text) for social media for all campuses of Bridgewater Banquet & Conference Center. For the candidate with the right experience additional marketing duties could be assigned. Responsibilities: Using social media marketing tools to create and maintain the Bridgewater brand. Track and record marketing analytics data. Develop and implement social media strategies to increase awareness and engagement. Monitor social media channels for trends and make suggestions accordingly. Keep on top of Bridgewater's calendar to ensure timely posting. Be accountable to responding to comments, DMs, etc in an incredibly timely manner. Be liaison for marketing partnerships. Collaborate with team to stay on budget. Qualifications Required Skills/Abilities: Bachelor's degree in marketing, Advertising, or related field 5+ years digital marketing experience; restaurant or retail a plus 2-3 years managing a social program. Proven success managing social channels through engagement and follower growth. Social media platform experience with understanding of various channels (e.g. Instagram, Facebook..etc) Paid Media and SEO experience is a plus. Self-starter with the ability to excel in a fast-paced environment. Graphic design: 1 year (Preferred) Proven work experience as a Social Media Coordinator or similar role. Knowledge of advertising principles and best practices for social media. Platforms. Excellent proofreading skills to ensure accurate and error-free content. Strong understanding of SEO principles to optimize social media content for search engines. Familiarity with Adobe Photoshop is a major plus • Ability to manage multiple social media accounts simultaneously. Strong written and verbal communication skills. Strong organizational and administrative skills. If you have graphic design skills this is a major advantage. Create social calendars aligning to brand calendar. Develop and execute social media content for Facebook, Instagram, and Twitter. Plan and manage social media budget. Create copy that aligns with brand voice for paid + organic media. Engage with consumers on social media platforms through comments, likes, User-Generated-Content sharing, etc. Monitor and report on social performance and brand mentions via social listening. Direct customer feedback from social channels to appropriate internal team members Define social media KPIs and targets. Develop and execute influencer campaigns to complement local and national level marketing initiatives. Benefits: Health insurance Dental insurance Vision insurance Flexible schedule Paid time off This position could be full or part-time for the right candidate. Expected hours: 20 - 40 per week
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