Job Description

You will need to login before you can apply for a job. Ice Cream Global Head of Integrated Marketing, Ben & Jerry's Employer: Unilever Location: South Burlington, Vermont, United States Salary: Competitive Closing date: 16 Feb 2025 Sector: Marketing, Advertising and PR Role: Senior Manager Contract Type: Permanent Hours: Full Time About Ben & Jerry's Ben & Jerry's Homemade Inc., started in 1978 in a renovated gas station in Burlington, Vermont, USA, founded by childhood friends and dedicated activists Ben Cohen and Jerry Greenfield. In 2000, Ben & Jerry's became a wholly owned autonomous subsidiary of Unilever with a unique governance structure that provides for an independent Board of Directors vested with primary responsibility for advancing Ben & Jerry's social mission and ensuring the essential integrity of the brand. Ben & Jerry's is one of Unilever's most valuable and iconic brands, with annual turnover exceeding €1 Billion, and with high ambitions to double the business, and expand its impact throughout the world. Central to the mission of Ben & Jerry's is the belief that all three parts of its mission must thrive equally. This translates into a high-paced growth environment without compromising our grassroots and activist spirit. Role Overview The Global Head of Integrated Marketing will lead the consumer marketing and creative teams at Ben & Jerry's. You will be responsible for leading and managing our consumer marketing campaigns and activities globally. You will lead the development and execution of Integrated Marketing campaigns across our primary consumer touchpoints including advertising, digital content, paid media, events/experiential, and partnerships. You'll partner with various teams to ensure campaigns are integrated across all channels. You will be the primary marketing partner with our activism team to develop and execute brand-led activism campaigns. You will lead the marketing and communications teams in their work to develop and execute proactive activism campaigns and reactive activism messaging. In this role, you will lead a fan-centric, culture-obsessed, and values-driven integrated marketing function focused on building brand love, cultural relevance, and memorable strategies and tactics to drive short-term sales, social impact, and long-term equity for Ben & Jerry's. Responsibilities Develop and execute consumer marketing activities, content strategy and development, creative and communications to bring Ben & Jerry's progressive three-part mission to life. Champion a culture of inclusivity and equitable practices within the team and across all projects. Develop and continually evolve overall digital storytelling publishing approach including content development and distribution strategy. Deliver robust and engaging stories via multiple channels to drive brand love, loyal consumers, and sales. Lead overall strategy, campaign, and consumer marketing activities for Ben & Jerry's. Marketing agency management including building agency rosters and guiding creative development. Develop and maintain critical external partnerships. Identify brand partnerships for collaboration. Manage relationships with key external partners. Lead Ben & Jerry's in-house creative team. Lead and manage a high-performance team of marketers and creatives. Leverage market research and competitive analysis to identify trends and opportunities. Work closely with the leadership team and cross-functional partners to set the company's brand strategy, goals, and budgets. Qualifications Bachelor's degree or relevant experience. 10+ years of marketing experience in the CPG/Food industry or with a consumer lifestyle brand. Direct marketing agency management experience. Superior leadership skills and a passion for high performance. Proven record of consistently delivering results on complex projects. Expert analytical and quantitative skills. Ability to build and manage budgets. Experience developing advocacy campaigns. Pay: The pay range for this position is $135,600 to $203,300. This position is bonus eligible and LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan which includes health insurance, retirement savings, life insurance, and more. Company Commitment: Unilever is committed to diversity and inclusion to drive our business results and create a better future for our diverse employees and communities. If you are an individual with a disability in need of assistance during our recruitment process, please contact us at NA.Accommodations@unilever.com. #J-18808-Ljbffr ENGINEERINGUK

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