Job Description

Job Description

Job Description

Description:

Renewal by Andersen is hiring a Digital Marketing Manager. This role is an innovative and results-driven professional responsible for developing and executing digital marketing strategies that generate high-quality leads, increase brand awareness, and drive business growth. The ideal candidate will be a strategic thinker with a hands-on approach to managing campaigns, optimizing performance, and leveraging data to inform decisions.

Schedule: Hybrid schedule - Mon-Thurs In office from 8:00am-12:30pm with work from home available for the remainder of the day and work from home on Fridays

Renewal by Andersen was named one of the best employers for women in 2023 by Forbes, and one of America's greatest workplaces in 2023 by Newsweek. We're consistently growing and looking for new talent to add to our already amazing team!

Responsibilities include, but are not limited to:

Digital Strategy and Execution

• Own and execute digital marketing strategies to drive lead generation and brand awareness
• Manage and optimize campaigns across digital channels

Performance Monitoring and Reporting

• Track, analyze, and report on key performance indicators
• Use data insights to refine strategies and improve ROI across all campaigns
• Achieve a monthly lead and CPLI goals
• Continually assess the efficiency and effectiveness of marketing investments
• Collaborate on strategies to drive demo and set rates

Vendor and Budget Management

• Identify, onboard and manage digital marketing vendors
• Effectively manage the digital marketing budget

Cross-Department Collaboration

• Work closely with marketing, sales, and operations teams to align digital campaigns with broader company initiatives
• Partner with creative teams to develop compelling content for various platforms

What We Offer:

• 401K with employer match
• Medical, Dental, Vision, and supplementary benefits
• Paid holidays plus a flex holiday off - your choice
• PTO accrual of 14 days annually

• Bachelor’s degree in Marketing, Business Administration, or related field
• 4+ years in digital marketing, with proven success in managing paid media budgets and executing campaigns across SEM, PPC, display, remarketing, and paid social platforms
• Strong analytical skills with a focus on interpreting data and optimizing campaign performance
• Proficiency in A/B testing, content optimization, and performance tracking
• Advanced Excel skills for reporting and data visualization
• Exceptional communication and collaboration skills to work across teams and with external vendors
• Ability to thrive in a fast-paced, entrepreneurial environment with minimal direction

Physical Demands:

The physical demand described here is representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is frequently required to bend, stoop, reach, and carry up to 50 lbs. The employee is frequently required to stand, walk, and use hands. Specific vision abilities required by this job include close and distance vision. Communication requirements include English verbal speech and written communication.

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