Job Description

Position Summary Create and lead Trade Marketing initiatives for assigned area(s) which meet or exceed company objectives. Execute marketing strategies in collaboration with the sales teams; define and update Trade Marketing Plan; and provide customer insights. Serves as the liaison between Marketing, Innovation and assigned area(s). Essential Job Functions Establish, execute and manage trade marketing strategies and plans for assigned area(s) including but not limited to product launch, POS communication and loyalty programs; campaign development and executions; collaborate with stakeholders including but not limited to marketing and sales; make recommendations to marketing and sales team procedures Administer trade promotional plans in designated channels; manage and monitor Trade Marketing Investments, including but not limited to, promotions expenses, and POS materials; initiate execution of marketing strategies to point of sale; follow up Business results and provide recommendations to ensure Company's goals; makes recommendations based on sales forecasts; manage sales campaigns; ensure profitability to the SKU level Serve as the liaison between logistics and sales leadership teams; ensure inventories meet sales needs on Promotion and New product launches Ensure customers' data and shopper's purchasing behavior is gathered and analyzed; recommends strategic planning and execution based on data Define and execute Business Strategy by Category (growth opportunities), product Split by Channel and monitor unoccupied market niches Provide leadership of team, talent attraction and retention, performance management; implement succession planning, development and promotion plans Oversees budget, logistics, distribution and assortment of point of sales materials Manage promotional activities including but not limited to tradeshows and events associated to organization; manages sales tools and product communications with stakeholders Manage sales modules in Enterprise system; develop new technology to track sales Other duties as assigned Minimum Qualifications Bachelor's degree in business, marketing or related field or equivalent work experience Five (5) years of brand management experience Four (4) years of consumer-packaged goods experience Three (3) years of supervisory/leadership experience OR one (1) year of supervisory/leadership experience with completion of Sigma Leadership Development Training Preferred Qualifications Bilingual in English and Spanish KNOWLEDGE, SKILLS and ABILITIES (KSA's) Ability to identify complex problems, review information to collaborate and develop options then implement solutions Demonstrated ability to communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing Ability to build professional relationships with cross functional teams while facilitating a collaborative environment Demonstrated business acumen with knowledge and understanding of business issues, priorities, goals, and strategy ENVIRONMENTAL/WORKING CONDITIONS Ability to travel up to 30% of the time

PHYSICAL REQUIREMENTS

Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office machinery. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices such as the telephone. Sigma

Job Tags

Work experience placement,

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