Job Description
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
With Xometry, Thomas has created an industrial manufacturing marketplace and marketing services platform for advertisers to grow their businesses, and users to source the ideal suppliers they want to work with. Reporting to the Director of Marketing, this role will manage acquisition marketing for Thomasnet and play a key stakeholder role in the growth of suppliers coming to Thomas to grow their business through advertising and marketing services. This role will be critical in the strategy to build a larger supplier network.
Responsibilities:
Create, optimize, and evolve marketing strategies to acquire net-new suppliers to enter the funnel and advertise on Thomas or list their business
Identify the target audience and assess outreach strategies and channels
Identify appropriate media channels for target audience and work closely with cross-functional teams to develop a budget, execute campaigns,measure results, and make recommendations
Develop new campaigns to get suppliers to list their business on Thomas and get a better understanding of the marketing services that we offer to help grow their business
Manage and execute on a monthly and annual calendar or marketing campaigns
Analyze marketing campaign performance including email metrics, conversion, and retention to understand effectiveness and ROI
Achieve campaign objectives/KPIs and develop strategic plan to deliver
Lead and participate in cross-functional teams to develop improvements to product ideas and create an ideal supplier experience
Leverage software tools (HubSpot, Tableau, Salesforce, Excel, PowerPoint, etc) to inform a data-driven approach in all that we do
Qualifications:
7+ years of relevant experience in advertiser-side marketing, preferably in a digital marketplace and/or B2B setting
BA/BS degree with a strong academic record
Proficiency with HubSpot, Excel, Salesforce, PowerPoint (and Google Docs equivalents),Looker
Proficiency in advertising platforms (Google, Facebook, Linkedin)
Experience executing customer marketing plans in a digital marketplace
Experience working cross-functionally with operations, sales, product and services teams
Excellent communication, writing and presentation skills, with high attention to detail
Demonstrated ability to define/undertake work assignments with minimal supervision
Data/ROI driven and not afraid to own their own revenue related KPIs
History of teamwork and willingness to roll up one's sleeves to get the job done
Solid experience in project management skills, with ability to organize and prioritize
Experience identifying customer success stories and execution of campaigns to promote them
A willingness to think creatively, test frequently and learn from failures
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Here at Xometry we believe in diversity, equity, inclusion and belonging. We are committed to welcoming, respecting, and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all.
Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Xometry
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