Digital Marketing Manager Job at Addison Group, Herndon, VA

ZmNLb2M2eDFmZVZHLzhOSWxVS0tmMThn
  • Addison Group
  • Herndon, VA

Job Description

We are seeking an innovative and results-driven

Marketing Manager

to lead our marketing initiatives, develop effective strategies, and drive brand growth. The ideal candidate has a strong background in digital marketing, content strategy, and campaign management and will play a pivotal role in shaping our brand identity, expanding market reach, and optimizing campaigns to achieve business objectives. An ideal candidate would: Have website management experience to include but not limited to SEO/SEM, content strategy, & CRO (conversion rate optimization) Have experience working with E-commerce platforms such as Magento, WooCommerce, and/or Shopify Have experience in designing, developing, and implementing Digital Marketing strategies Have experience with campaign management for e-commerce businesses Have experience with developing and implementing demand-generation strategies for campaigns and sales growth Has experience analyzing metrics and KPIs using Google Analytics Has a minimum of 5 years of experience & a completed bachelors degree Marketing related certifications Key Responsibilities: Strategy Development:

Design and execute comprehensive marketing strategies that align with the companys overall goals, target audience, and brand vision. Campaign Management:

Lead the planning, creation, and execution of multi-channel marketing campaigns, including digital, email, social media, and content marketing, to drive engagement and conversions. Content Strategy & Management:

Oversee content strategy to ensure messaging is consistent, compelling, and aligned with brand objectives. Collaborate with the content team to produce high-quality content across platforms. Digital Marketing:

Utilize SEO, SEM, PPC, social media, and other digital marketing tactics to enhance brand visibility and attract qualified leads. Market Research & Analysis:

Conduct research to understand industry trends, competitor activities, and customer preferences; leverage insights to refine strategies and enhance campaigns. Brand Development:

Work closely with the design and communications teams to ensure cohesive branding, messaging, and visual identity across all marketing materials. Performance Analytics & Reporting:

Use analytics tools (e.g., Google Analytics, HubSpot) to monitor campaign performance, track KPIs, generate reports, and provide actionable insights for continuous improvement. Budget Management:

Oversee the marketing budget to ensure resources are allocated effectively and campaigns are executed within budget constraints. Team Leadership & Collaboration:

Manage and mentor a team of marketing specialists, and collaborate with sales, product, and customer success teams to align on strategies and support broader organizational goals. Minimum Qualifications: Education:

Bachelors degree in Marketing, Business, Communications, or a related field. Experience:

5+ years in a marketing role, with at least 2 years in a managerial capacity. Technical Skills:

Strong proficiency in digital marketing tools, including SEO, PPC, CRM software, and analytics platforms. Analytical Abilities:

Ability to interpret data, generate insights, and adapt strategies to meet changing market conditions and business needs. Communication & Leadership Skills:

Exceptional written and verbal communication skills, proven to lead and inspire a team. Preferred Qualifications: Experience with content management systems (CMS) and marketing automation platforms. Certifications in Google Analytics, HubSpot, or other relevant digital marketing fields. A Masters degree in Marketing or an MBA is a plus.

Addison Group

Job Tags

Similar Jobs

ETS Family Medicine

Family Medicine Physician or Internal Medicine Physician Job at ETS Family Medicine

 ...Job Description Job Description Family Medicine Physician or Internal Medicine Physician This established, outpatient-only primary care practice is looking to add a family medicine or internal medicine physician to its existing team! New graduates and experienced... 

Allied Universal®

Security Guard Job at Allied Universal®

 ...Job Description Allied Universal, North Americas leading security and facility services company, provides rewarding careers that give you a sense of purpose. While working in a dynamic, diverse and inclusive workplace, you will be part of a team that fuels a culture... 

UPMC - Pittsburgh Medical Center

Medical Laboratory Scientist/MLT/LST Job at UPMC - Pittsburgh Medical Center

 ...Processor (or equivalent) required in a clinical lab, OR Associate degree (with biology and chemistry courses) and at least 1yr of...  ...institution with a major in a biological or clinical laboratory science OR Currently enrolled in a MLS (Medical Laboratory Scientist) or... 

LSG Sky Chefs

Sous Chef Job at LSG Sky Chefs

Job Title: Sous Chef Job Location: San Jose-USA-95110 Work Location Type: On-Site Salary Range: $69,111.69 - 86,389.61 About us LSG Sky...  ...Resources Policy Make the company's values and management principles live in the department(s) Implement and control the cost budget in the... 

Metropolitan Holdings

Real Estate Financial Analyst Job at Metropolitan Holdings

 ...Multi-Family and Mixed-use communities and offers commercial real estate brokerage services for the benefit of our employees, clients,...  ...Akron/Canton markets. We are seeking a Development Financial Analyst to join our growing team. The Development Financial Analyst...